• No proper navigation between the different sections. Sure their are a series of links at the top, but they in no way look like links or stand out. Also if you naviagation is so long it stretches over two lines then you really should be using a vertical navigation or some other paradigm, like drop downs or reveals (although for a menu I would go with showing alll at the same time)


• The navigation is in the same page order as the menu in the actual restaurant. That might be ok for someone browsing through an actual menu but doesn't work for someone scanning through a list online. Either put it into alphabetical order or logical order (starters, mains, deserts)


• Assuming you don't notice the navigation link you have to notice the copy telling you to drag and click the menu corners. If you don't notice this, your buggered.


• If you don't notice this, you may not realise the instruction is wrong, or at best poor. What you really should do is just click the corners. If you try drag them you end up performing complicated operations with the mouse to try get the page flipped which mostly ends up with you getting the page three quarters there and then it falling back onto the same page. This is super endlessly annoying and very frustrating.


• The corners you are meant to click don't have any indication they are clickable or what you are meant to click. This does not make for easy targeting.


• This is the web, not a real life paper menu. The reason you flip pages in a real life paper menu is because on real life papers menus you have no choice. On the web you do have choices and their are better paradigms. The page flipping animation adds exactly zero value and looses it's appeal after one page flip. Waste of bloody time is not generally a good USP.


• In a real menu you have limited space and have to optimise that. On the web you have the option of (get this) hyperlinking to additional content. Use it. Each menu item should link through to a high resolution picture of the dish, nutritional information, and any other useful information that could provide value. Oh and a bloody permalink direct to that dish. Seriously have you guys heard about all this sharing going on? Have you heard of Google? I guess not


• Accessibility is running at about ... zero. There is no reason for this to be in flash, aside from the stupid page turning thing, which their is no need for. You can do this all in AJAX and have it depreciate to decent HTML for older (and mobile) browsers.


• Search facility? Hello guys .... anyone there? I see lights are on but ...


• The only thing that looks like a button is the big orange "Order Now" on the top right hand side. Except that's not a button but a suggestion that makes a little more sense on the paper menu in the actual restaurant. Online? It should either link to take our order or be gone.

See this is why I said in my last post I keep expecting someone to expose me for a fraud. This stuff is all really really obvious. Surely they can see that?

But no, you can see the agency has just done an exact copy of the print menu. No thought, no use of the wonderful opportunities the web gives you, no innovation, nothing smart of surprising. This site offers nothing more than putting the menu on the web, and that is a sad waste of a good resource.

The only thing they missed was putting some annoying music on as well.