So I've started putting adverts on the site. However if I have done this right you shouldn't see them. That's because you are important.

If however you are seeing an advert, you are not as important. You are probably one of the unwashed massed brought in via Google and I'm trying to milk you for all you are worth. Which is apparently about $1.51 for every thousand of you.

I tried Google Adsense on my most heavily trafficked page for the last 10 weeks or so, just to see how it would do. I get about 15%-20%* of all my traffic on this page alone so I thought it would be a good test. In the 10 weeks I made a little over $17, which whilst not going to pay for a Ferrari did mean that by rolling this out to more pages I could probably pay my hosting bill at the very least.

However I didn't want to ruin the site experience. So drawing on some thoughts around relationship marketing (you can tell I have a new job right), I have now rolled this out in such a way, that my regulars wont see any adverts, nor will they be seen on any of the recent pages (that might be of the most interest).

So currently, adverts will ...

• only appear on pages that are over 200 days old


• only for people who have visited 10 times or less and haven't left a comment

I don't want to ruin the look and feel of sevitzdotcom with adverts all over the place. So regular visitors and and people who comment wont see adverts**. However the greater unwashed who arrive at Google and look at posts 6 months and older will see them. I think this is a fair way of doing things, and I can tweak the parameters as I see fit.

Anyway would be curious to know what you think. I'll share the code at some point too, when I can convert it into PHP. Hopefully none of you lot will see adverts and we're all fine and dandy.

[UPDATE] I have made 35c today alone. How awesome is that. (It sounds a little but that's off 122 impressions which a CTR of 1.64, a 6 times better rate than my most trafficked page mentioned above.